Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain a publicist yet wonder what they actually do, this book is informative for one and for all.
Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner.
ISBN: 978-0-9793384-7-2
144 pages; 7 3/8 x 9 1/4"; hardcover w/removable tip card
