Ted Eron Designed That
Joseph B. Eron and Elizabeth Eron Roth


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What do Elmer’s Glue, Krylon Spray Paint, and Reese’s Peanut Butter Cups have in common? The designer Ted Eron, of course. You may not know his name, but you know Ted Eron. Although he remains largely unknown in the public consciousness, Eron played an integral role in defining the aesthetics of everyday American goods and widely used household staples in the 1950s and 60s.

In Ted Eron Designed That, Joseph Eron and Elizabeth Eron Roth—Ted’s children—chronicle the life and art of their father through a nostalgic tour of the iconic graphic designs that have shaped twentieth-century visual culture. From his humble beginnings painting signs in the basement of a market while attending Cooper Union to the Eron & Eron Industrial Design years before World War II and beyond, Ted Eron Designed That pays a long-overdue tribute to the man behind the iconic designs. Flipping through this book, every reader will be astounded to realize that there’s always a good chance that Ted Eron did indeed design that.

Ted Eron’s son, Dr. Joseph B. Eron, is an internationally recognized psychologist, noted for his contributions to family therapy. He received his doctorate from the University of Illinois and is the founder of the Catskill Family Institute in Kingston, New York. He and his wife, Susan, have recently relocated from Woodstock to Piermont, New York.

Ted Eron’s daughter, Elizabeth Eron Roth, received her MA and Ed.S degrees from Rutgers University. An award-winning art teacher at Bragg Elementary School in Chester, New Jersey, she was honored for “bringing out the best” in each and every child. She lives in Princeton, New Jersey, with her husband, Daniel.